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Greetings Fellow Creatives! 
 We welcome you all to the Creo creativity blog, where we will be 
posting interesting bi-weekly articles addressing relevant topics such 
as: “Young Start-ups”, “The introduction to branding”, and overcoming 
the dreaded social phenomenon of Monday morning blues in “Back to Work!” We urge our dear readers to share our blog entries, to encourage other open minded lovers of
 creativity to sign up to the blog. Comment and communicate with us and 
together we will push the boundaries of imagination into innovative 
action for the new wave of African business minds and the free thinking 
creative individuals all around us. In the words of George Bernard 
Shaw, “Imagination is the beginning of creation. You imagine what you 
desire, you will what you imagine, and at last you create what you 
will.” Join us on our creative Journey as we join you on yours. Welcome to the creō creativity blog. View this email in your browser Creō Creativity Blog: Entry 01 Introduction To Branding 
 
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 Branding… Whether you realize it or not everything you do, every trait 
you exhibit and any semblance of your uniqueness constitutes your brand.
 You are your own logo and yes, the world is still your market. 
Looking at the concept of branding from this angle it becomes clear why 
mainstream giants like COKE, APPLE, JOHNNIE WALKER and TWITTER have such
 powerful brands and are the premier choice for the majority of 
consumers. Think of them as people... Their logos, like the JOHNNIE 
WALKER “walking-man” for instance, is classy but yet perfectly appealing
 and definitely sparks your interest but really, that’s as far as the 
logos go. The trick is not only that such brands are extremely good at 
what they sell, it’s that they don’t let us forget it and they keep 
coming up with new and better ways to remind us. Branding is only 
effective when it influences the minds of the consumer, and these giant 
brands clearly have people’s attention through their catchy and 
attractive marketing. They are the “cool kids” of their respective 
industries and we all want to go to their parties (so to speak). 
 So apart from names and logos what more do we look at when building a 
strong brand? Practically every little detail and nuance of your 
customer’s experience culminates in what their image of your brand will 
be. From how they are received at your office or on the phone, to how 
they receive your product or service. Customer care and Client relations
 is key. When people come to know what to expect of your brand, it is 
less likely that they will stray and go elsewhere. For instance, 
regardless of the countless documentaries on animal cruelty and the 
obvious health risks, people still flock to KFC, probably now more than 
ever. KFC is consistent, and despite everything we’ve seen or heard to 
convince us the general public to stop eating “fast-food” the KFC 
Colonel keeps reminding us that “Its finger licking good!”. In Ghana
 customer care is not the focus of many organizations in the food 
industry, this makes even the generic salutations and their 
sometimes-robotic delivery by our local KFC employees strangely 
refreshing. They are unique… and in a positive way. So, What is your
 brand identity? What is the purpose of your brand? How does your brand 
/organization relate to your customers AND competition? Do you set the 
trends, or just follow? Without these points in mind you cannot 
effectively tailor your brand to create the image you want the world to 
see. Think outside the box and remember… everything is branding. Stay tuned for our next post. Many thanks! Creō INSTAGRAM: creoconcepts TWITTER: creoconceptsgh YOUTUBE: the creo show FACEBOOK: creoconcepts OUR BLOG: creoconcepts.wordpress.com

Creō[ @creoconceptsgh ] Creativity Blog: Entry 01 [Introduction To Branding]

Greetings Fellow Creatives! We welcome you all to the Creo creativity blog, where we will be posting interesting bi-weekly articles addr...